Social media is now a major part of most businesses. However, many don’t know how to use it correctly even if they were smart enough to realize that social media is for branding and not the outright selling of products and services. The good news is that social media auditing with NetbaseQuid can help you to improve the effectiveness of your social media marketing so that it helps make your business more profitable. With that in mind, let’s go over why you should be doing frequent audits for social media.
1. Understanding Your Demographic
Demographic targeting is a very basic yet important task in marketing. The wrong targeting leads to the wrong messaging and this can damage your brand instead of drawing people into your sales funnel.
By doing a social media audit, you’ll be able to see just how well you really understand your demographic and how well you’re connecting with them. This will give you valuable insights into how they are engaging with your social media efforts, and how many of them go on to eventually become buyers. With this data, you can then better refine your social media campaigns for greater ROI.
2. Meeting Your Goals
It is easy to create a social media campaign and think you’ve done enough. Unforutanly, if your social media efforts aren’t helping you to reach your goals, then they’re nothing but a waste of resources.
Once again, auditing your social media can help. This is because it will give you data showing just how your social media efforts are helping, or not helping, you to reach your goals. When compared to your goals, you will discover a roadmap for making your social media efforts more effective in reaching them.
3. Where to Send the Traffic
Maybe you have a landing page that converts really well from search engine traffic, but that doesn’t mean that social media traffic will convert at the same rate. This is because where your traffic is coming from matters and can have a huge effect on conversion.
Running a social media audit will show you exactly what links are working best when it comes to moving your social media traffic into your sales funnel. Once you’ve figured this out, you can begin linking more people to these destinations knowing that your conversion will be higher.
Guidelines for Doing a Social Media Audit
When doing an audit for social media, there are several guidelines to consider. By following this checklist, you’ll perform better audits that give you better data.
How Often – Decide how often you want to audit your social media efforts. It should be long enough between audits for your changes to take effect, but also short enough that you can catch problems as they arise.
Major Red Flags – Look for major red flags when you do your audit such as your unsub count, lack of engagement, and the proliferation of trolls on your social media accounts scooptimes.
Analyze the Results – Take your data and apply it to your sales funnel. Fix weak areas and maximize the strategies and tactics that are working.
When to Restratigie – If your social media efforts are a total failure, it may be time to come up with a new strategy. Have guidelines in place so that you know what constitutes this level of failure so you can act accordingly.
Social Media Audits with NetbaseQuid
If all of this sounds like a chore, your best bet is to outsource your social media audits to NetbaseQuid. They have a variety of tools that can help make the process easier, faster, and more effective such as:
Netbase Enterprise – A top-tier social media analytics platform.
Quid Pro – Media analytics and market intelligence platform.
Quid Social – Enriching your media analytics with social data.
Netbase Pro – Power social analytics for your entire team.
This is just a sample of what NetbaseQuid has to offer. For more info on their services and products that can help you take your social media game to the next level, click here now.